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    Popular • Bespoke AI/ML

    Identify Advanced Infringement With 99%† Accuracy Using Our Custom AI-Powered Matching

    Automate multimodal content validation. Idem can identify images even with a small fraction of the original remaining; video after heavy editing and compression; audio despite speed or pitch changes and noise; and text across paraphrasing.
    Modalities

    Forensic Identification Across All Content Types

    ImagesForensic-grade image matching, resilient to cropping and transformations.Learn more
    TextParaphrase-resilient text identification across reformatting.Learn more
    VideoResilient to cropping, filters, transformations, re-encoding, and compression.Learn more
    AudioSpeed, pitch, and edit-resilient audio detection.Learn more

    Automated Verification That Scales.

    Survives Heavy Modification.

    Where conventional tools break down, Idem identifies content despite cropping, filters, and significant transformations.

    Detects Through Noise.

    Identify audio tracks through background noise, speed changes, quality degradation, and AI audio editing (e.g. stem removal, AI voice editing).

    Paraphrasing Detection.

    Detects textual IP across reformatting, and paraphrasing using advanced pattern recognition.

    Detect Unauthorised Copies Conventional Tools Miss.

    Free your team from manual checks. Idem delivers forensic-precision validation automatically.

    Key Features of Idem

    Partial Match (Images, Audio & Video)

    Match even with a small fraction of the original image, audio, or video remaining*

    Video Resilience

    Can accurately match even after compression and editing.

    Audio Detection

    Resilient to speed/pitch changes; withstands standard and AI audio editing (e.g. stem removal, AI voice editing).

    Scale

    Scalable to billions of comparisons.

    Accuracy

    99%† (forensic grade)

    The Identification Pipeline.

    1. Step 1: Ingestion & Indexing

      Proprietary AI algorithms create unique, robust index entries for any asset type (Image, Video, Audio, Text).

    2. Step 2: High-Velocity Matching

      Compare discovered content against your secure multimodal database using our proprietary matching algorithm.

    3. Step 3: Actionable Intelligence

      Receive alerts and match reports to validate ownership or trigger enforcement.

    Detect Unauthorised Copies Conventional Tools Miss.

    Free your team from manual checks. Idem delivers forensic-precision validation automatically.

    Built for Existing Workflows.

    • Integration:Automated workflow integration via API.
    • Performance:Real-time identification optimised for enterprise throughput.
    • Security:Matching performed against our secure content library.
    Scalable Engine

    Scalable Ingestion & Matching Engine

    A core system architecture designed to handle a wide range of sources and process images/videos/audio at high volume and speed proven at enterprise scale.

    Original asset before matching
    Same asset after transformation
    Original asset before matching
    Same asset after transformation
    Image Recognition

    Image Recognition

    AI-powered image indexing that survives heavy cropping, filters, and transformations.

    Video Analysis

    Video Analysis

    Match video content even after cropping, filtering, re-encoding, compression, or format changes, including short clips and excerpts taken from longer recordings.

    Audio Matching

    Audio Matching

    Identify audio tracks and short clips through noise, speed changes, quality degradation, and common edits such as stem removal and AI voice editing.

    Text Indexing

    Text Indexing

    Detects text content across paraphrasing, and reformatting.

    Proprietary Algorithm

    Proprietary Image Matching Algorithm

    Ensures near real-time and high-fidelity matching to minimise verification errors.

    Secure Index

    Secure Content Library

    Provides reliable matching performed against our secure content library.

    Workflow Integration

    Automated Workflow Integration

    The capability to easily integrate Idem into existing auditing and content management workflows.

    Enterprise Throughput

    Enterprise-Grade Throughput

    Idem scales to billions of comparisons with consistent real-time response times, regardless of catalogue size or query volume. Fully cloud-hosted, so no infrastructure provisioning is required on your side.

    Detect Unauthorised Copies Conventional Tools Miss.

    Free your team from manual checks. Idem delivers forensic-precision validation automatically.

    Trusted Voices

    What Our Clients Say

    InCyanInCyanWebBusiness
    “Gaining visibility into how content is utilised across the internet has truly been invaluable. We now have the automated intelligence needed to make smarter decisions, increase revenue through improved monetisation and enforcement, and maintain strict control over our assets.”
    Case Study

    Shutterstock

    Automated ingestion, publishing, and tracking at scale with Blueprint and Idem.

    Read the Shutterstock case study

    † Our 99% identification accuracy is measured under internal benchmarks across image, video, audio, and text assets using our proprietary, privacy-first AI and machine learning. Idem is trained on terabytes of video and audio and millions of images, delivering forensic-grade matching at enterprise scale even after heavy modifications and noise.

    * The 10% partial match threshold applies to image content: Idem can correctly identify an image when up to 90% of the original has been removed or altered. Video and audio resilience is measured by different metrics. This compares favourably to conventional matching approaches, which typically require a substantially higher proportion of the original asset to be present for a match.

    FAQ

    Questions, Answered.

    01What is Idem?
    Idem is an advanced content identification service that uses proprietary AI-powered matching to identify your assets across the web. It achieves 99%† accuracy and can identify images even when only 10%* of the original content remains.
    02What does indexing mean in the context of Idem?
    Indexing is the process of creating a unique digital signature for each asset using proprietary AI algorithms. Unlike simple hash matching, Idem's index entries are robust enough to survive heavy modifications such as cropping, compression, and format changes, allowing reliable identification even when the content has been significantly altered.
    03What content formats does Idem support?
    Idem supports image, video, audio, and text formats. Whether you need to identify photographs that have been cropped and filtered, videos that have been re-encoded, audio tracks with speed or pitch changes, or written content that has been paraphrased, Idem's multimodal engine handles them all within a single platform.
    04Does Idem work with clips and short excerpts of video or audio?
    Yes. Idem matches short clips and excerpts against your reference library, not just complete files. A video snippet or audio clip is enough for a reliable match, making it effective for detecting re-shared highlights, unlicensed short-form content, and partial uploads.
    05How accurate is Idem, and what does 10% content survival mean?
    Idem achieves 99%† identification accuracy at forensic grade. The 10%* content survival threshold applies to image content: Idem can still correctly match an image even when up to 90% of the original has been removed or altered. Video and audio resilience is measured differently: video is matched after heavy editing and compression; audio is identified despite speed, pitch, and noise changes. This makes it effective against transformations beyond the capability of conventional tools.
    06How does Idem handle transformations like cropping, speed changes, and noise?
    Idem's proprietary algorithms are engineered to withstand a wide range of modifications. For images, it survives cropping, filters, and transformations. For video, it handles cropping, filters, transformations, re-encoding, and compression. For audio, it resists speed and pitch shifts as well as background noise. This resilience ensures reliable identification regardless of how the content has been altered.
    07Does Idem integrate with other InCyan services?
    Yes. Idem is designed to work seamlessly within the InCyan ecosystem. Its identification engine powers services such as InCyan Insights for market intelligence and Indago for online discovery, providing a connected pipeline from identification through to enforcement. You can also integrate Idem into your own workflows via API.
    08How do I get started with Idem?
    Getting started is straightforward. Request a demo through our website, and our team will walk you through the platform, help you ingest your asset library, and configure identification parameters. Idem is fully cloud-hosted and scales to billions of comparisons with no infrastructure required on your side. If you require a custom solution, reach out to us.